Story of the Week

What do publicists actually do?

There are lots of different publicists, but for the most part — we, (I), pursue “organic” press opportunities. This means that I don’t pursue paid Ads and instead rely on my relationships with media contacts & my understanding of newsworthy story angles to secure press features.

This type of media coverage allows audiences to connect with brands on a much deeper level…because it doesn’t. feel. salesy.

People aren’t stupid. We know when we’re being sold to!

The way that I think about organic press is, you get to nurture relationships with your audiences on a mass scale, create a strong brand image, and inspire a positive buying culture as a byproduct of your new brand awareness.

Row Creative 5/28/26 Row Creative 5/28/26

PR Myths That Are Holding Brands Back from Earning Press Today

PR is one of the most misunderstood parts of building a brand. Many founders assume it's only for celebrity-backed companies, massive corporations, or brands with unlimited marketing budgets. Others expect one article to instantly transform their business overnight.

Lydia Bagarozza 6/4/25 Lydia Bagarozza 6/4/25

Why Paid Press Won’t Boost Your SEO (And What Will)

Did you know that paid or sponsored features do NOT perform the same as organic ones? What Happens When You Pay for a Feature

When your brand lands a sponsored or paid article — meaning money exchanged hands to be included — that feature often includes tracking tags or metadata like:

Row Creative 10/17/24 Row Creative 10/17/24

Did You See Kamala Harris on Call Her Daddy? ...yeah, Alex Cooper is a PR Genius

Did you see Kamala Harris on Call Her Daddy recently?Yes, the outspoken Barstool Sports show hosted by Alex Cooper. All political opinions aside, Alex Cooper is a PR GENIUS! ...like, hats off to her!

Row Creative 7/14/24 Row Creative 7/14/24

Do You Pay per Press Feature? The Difference Between Paid & Earned Media

Paid vs. Earned Press: Why PR Is About Value, Not Just Visibility

There’s a common misconception that hiring a publicist means you're simply paying for press. But public relations and advertising are not the same, and understanding the difference between paid and earned media is essential if you want visibility that actually builds trust and credibility.